World Breastfeeding Week is celebrated globally during the month of August with the goal to promote exclusive breastfeeding for the first six months of life and continuation of breastfeeding, which yields tremendous health benefits. Nursing and Midwifery directorate at National University of Medical Sciences (NUMS), celebrated the occasion on 28th August 2018 at Professional Development Centre (PDC).
On this occasion, a poster competition was organised and invited submissions related to the slogan of World Breastfeeding Week 2018, i.e., Foundation of Life. Breastfeeding at workplace/ public space; Infant feeding in emergency; Yes, to breastfeeding, no to plastic pollution; Fathers: Team players in family life; Breastfeeding practices: Support from grandmothers and Breastfeeding Myths, which were the sub-themes.
The faculty and students from various institutions, including Military Hospital (MH), College of Nursing AFPGMI, School of Nursing DHQ Hospital, College of Nursing and Midwifery Holy Family Hospital and School of Nursing and Midwifery, Benazir Bhutto Shaheed Hospital (BBH) attended the event.
The shortlisted posters from different institutes were exhibited. Chief Nursing Instructor, College of Nursing, AFPGMI and Additional Director Health Professions Education at NUMS were on the judges’ panel. The participants explained their posters to the judges, who commended the efforts and suggested ways to translate the ideas on poster into a project. The cash prizes were awarded to top three posters.
A mothers’ lounge was also conducted, which was a gathering of young working mothers with their children and pregnant women, who shared their lived experiences of breastfeeding. Dr. Rafat Jan, Dean Nursing and Midwifery at NUMS moderated the discussion and addressed the participant’s issues.
Vice Chancellor NUMS, Lt. Gen. Syed Muhammad Imran Majeed, HI (M) graced the occasion and stressed upon the need for community nursing models in Pakistan. Dean Nursing and Midwifery highlighted the significant contributions of different tiers of midwives during the crucial stages of pregnancy, ante-natal care, childbirth and breastfeeding years.
Pro-Vice Chancellor NUMS, Maj. Gen. (Retd) Professor Muhammad Aslam, shared the examples from different religions to emphasise the high status of breastfeeding mothers. The celebration concluded with prize distribution ceremony of poster competition.